Kijamii brought to life a full-funnel digital campaign that merged cinematic AI/CGI visuals, fan rituals and ...

JioStar collaborated with Danube Properties across India & Middle East for the recently launched Hindi reality show Bigg Boss ...

MENA brands struggle to connect with customers during peak shopping season despite strong adoption of multiple channels ...

Centrum activation visitors' vitamin and mineral levels were translated into immersive visuals that reflected their inner ...

BigTrunk Communications mandate covers brand engagement, social media content, integrated campaigns and executing offline ...

The Pemo Technologia campaign has generated a 40 per cent increase in lead generation, with an engagement growth rate of 500 ...

Dubai Sports Council (DSC) launched the Dubai Sports Sector Strategic Plan 2033, which aims to strengthen Dubai to be a top ...

Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience.

The marketing campaign utilised the Infobip Vocalize feature, an AI-powered voice game, in which users competed to win a ...

LEVA Marketing Management's Mariam Elsayed explains why healthcare marketing is not about convincing clients to take an ...

SpeakUp's Helen Kareva says that while AI is here to stay, people still respond strongly to good ideas, honesty and ...

Sabbagh talks to Campaign Middle East about how brands can participate in culture without losing identity, and balancing ...