This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

Email offers a direct and versatile means of personalised communication between brands and consumers, making it a valuable channel worth investing in. Econsultancy’s Email Marketing Best Practice ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

The Business Case for Digital Investment report, produced by Econsultancy in partnership with Sitecore, looks at the extent to which companies are objectively assessing the potential impact of ...

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. Domino's generated ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...