More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a ...

O2 has launched a campaign featuring a scambaiting chatbot to combat phone scammers, following data from the mobile network that revealed one in five people in the UK face fraud attempts weekly.

The mGage team looks at how grocery retailers can use SMS to help their customers during these difficult times. In the age of social distancing, one of the few places people are venturing out to is ...

Dove has launched a new ad inviteing consumers to “wash away the day”. Developed by Ogilvy New York with support from Ogilvy UK, the multi-phase platform, Unready for Anything, will run throughout the ...

Priyank Parikh, Global VP of Solutions Engineering & PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting channel. Over-the-top messaging apps, ...

Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’. It’s an augmented reality (AR) giveaway and national DOOH (digital out-of-home) campaign, running in partnership with Tesco Group, which invites ...

Revolut has launched two new NBA co-branded payment cards, building on its growing partnership with the league. This launch follows Revolut’s roles as Presenting Partner of The NBA Paris Game 2024, ...

A new research report by Snap and Havas Media Network reveals the huge impact of social media on the buying habits of next gen consumers. The Next Gen Social Commerce Playbook explores how brands can ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

Shein has been named the top brand that appears most often in TikTok shopping hauls, new research has revealed. According to research, carried out by journey advertising platform Illumin, Shein was ...

Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok ...

Pizza Hut UK, Ireland and France has appointed Jana Ulaite as its new Chief Marketing Officer. Ulaite has over 15 years of experience in the marketing industry, holding senior positions at TikTok, ...