Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s ...

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that ...

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.

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Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t ...

OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.

Google settled a suit by agreeing to create an off-switch for programmatic data sharing. Huge deal, right? Why isn't anyone talking about it?

So far, it seems like companies that have prioritized unifying and managing their own ad tech stack are having the most ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...