It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and ...

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...

With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s ...

Havas makes a play for WPP; The European Commission is getting simplified; and retail chains are monetizing their Muzak.

Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that ...

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Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...

Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t ...

OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.

Google settled a suit by agreeing to create an off-switch for programmatic data sharing. Huge deal, right? Why isn't anyone talking about it?

So far, it seems like companies that have prioritized unifying and managing their own ad tech stack are having the most ...