Are You Ready for a Media Interview? Have you prepared yourself for a media interview? The answer was a resounding “of course!” Let’s engage in an exercise, I suggested. The outcomes proved that even ...

Example: In 2001, Apple didn’t focus on tech specs but on benefits — “1,000 songs in your pocket” — delivering a message that was simple and memorable.

PR agencies specialize in managing reputation and building relationships with stakeholders. They act as intermediaries between the company, the media, and society, fostering trust and credibility.

In today’s crowded information environment — where fewer journalists are available to cover every initiative — relying solely on earned media is no longer enough. To ensure that institutional messages ...

The success of public relations will depend on more agile, integrated, and measurable tactics. With today’s information overload, rising demand for authenticity, and the adoption of artificial ...

Corporate podcasts have emerged as a powerful tool for strengthening brand reputations. With more than 400 million listeners worldwide and 20% annual audience growth, podcasts offer a unique platform ...

Our everyday life is full of choices. We choose the best car or clothing brand because we want to acquire a good product, meet a need, gain prestige, etc. However, we know what determines our ...

Operating sustainably is not only ethical but also profitable in the long term. Nowadays, sustainability has become a fundamental focus for companies worldwide. It is not only an ethical and moral ...

Corporate email remains the digital channel with the highest Return on Investment (ROI). It’s not about sending mass newsletters, but about designing an email marketing strategy that is sophisticated, ...

The most effective advertising campaigns are not built on raw data alone but on insights: deep discoveries about the emotional drivers behind purchasing decisions. According to Nielsen, 90% of ...

A crisis can strike at any moment without warning. That’s why many companies develop a Crisis Management Manual to deal with any contingency that could negatively impact their image. These manuals, ...

Gamification has emerged as a powerful tool that transforms customer interaction into engaging and memorable experiences. The success of this strategy lies in combining game design elements in ...