In addition, Publicis Media announced that Ravi Bhaya will take over as chief growth officer, Publicis Media India, while Jai ...

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

The decision by Cindy Rose, the new chief executive, and Philip Jansen, the chair, to buy a combined total of 100,000 shares ...

India’s new DPDP regime forces agencies to rebuild data operations from the ground up, testing whether marketing’s ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...

The digital film highlights Calista’s stain-resistant technology and its role in stress relief.

As Indian brands move from spectacle to substance, the agency’s founder Jai Sharma explains how experiential design is ...

COP30 opened amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing ...

Gap has launched its holiday campaign, ‘Give Your Gift,’ building on the momentum of last season. The initiative celebrates ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a ...