Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’ ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

Editor’s Note: For Chief Marketer’s monthly Marketers on Fire series, we interviewed Cisco SVP and CMO Carrie Palin to discuss the company’s recent Cisco Live conference, the brand’s involvement with ...