Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A.

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...

Merchandise Category- Select one -Apparel, footwear and accessoriesAutomotive and partsBeauty, cosmetics and skin careChildren's productsConsumer goodsCosmeticsEco ...

Welcome to the inaugural IGNITE Awards—the only program celebrating innovation and excellence across the full spectrum of modern marketing. From groundbreaking experiential activations and ...