By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

OzTAM, the Australian firm providing data-driven insights into television audience figures, is now reporting on how Aussies consume video across all demographics and platforms. Covering the first ...

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ Two of the industry’s most outspoken men took to their opposing corners in ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...

On masculinity, celebrities and the power of brand loyalty, Matty Soccio faces facts and admits that he’s a slave of the shave – an area Gillette has dominated for over a century. Wake up. Fumble with ...

Coca-Cola’s latest European campaign attempts to leverage an effect known as synesthesia, eliciting the memory of sounds out of pictures. The new campaign is being distributed across print and OOH in ...

Marketing Magazine's 'Change Makers' reports on stories and insights that impact the future of marketing & advertising, both in Australia & around the globe ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...