By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving money on the table.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new opportunities”. Zavalis has been at the business since November 2023. Asda is ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to be identical. The same proportion (78%) say promotions should apply across ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur.

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service at no cost.

Customer experience is key for marketers. Here’s everything you need on customer experience management, the customer journey and engagement strategy.

Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps up investment in its brand.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.

We arm you with all the numbers you need to tackle the week ahead.

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple with new rules around advertising less healthy food.