Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Consumers also demand consistency in where prices are applied. Almost four in five (78%) expect in-store and online prices to ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was a mistake.

Customer experience is key for marketers. Here’s everything you need on customer experience management, the customer journey and engagement strategy.