IPG has restructured one of its big Hollywood PR agencies—R&CPMK-- as part of a streamlining effort at the holding company. A ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from ...

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues ...

"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous ...

The social-media spot highlights his friendly rivalry with brother Payton and the family dynamics behind this decision. The ...

"Meta holds no monopoly in the relevant market," U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC's lawsuit.

Let's suppose that the future has arrived, and the owners of the broadcast networks, TV stations and basic-cable channels ...

In a statement, Geico described the new brand platform as a “shift to emotional value built on both connections and ...

Truth Is Whatever Power Says It Is Orwell saw the danger before we had the tools to make it real. He wrote: "The Party told you to reject the evidence of your eyes and ears. It was their final, most ...

The Argentine wine brand DADÁ, owned by Finca Las Moras, is disrupting the category. The new campaign, like the Dada art movement, focuses on the absurd. The campaign includes social, digital and OOH.

Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based on budgets. An MiQ study shows gaps ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly a third of all broadcast ...