Fitness and energy drink Celsius is set to switch its Formula 1 team sponsorship presence from Ferrari to Aston Martin from ...

Whisper, the UK-based sports and entertainment production company moving closer to a sale, has reported increased profit ...

Sri Lankan pay-television operator Dialog Television has secured ICC rights for 2026 and 2027, a period that includes a ...

Sinclair Broadcast Group has taken a stake in EW Scripps for around $15.6m (€13.5m) as the companies near a merger that could ...

DoorDash has struck a regional sponsorship agreement with Fifa that will allow it to promote its different sub brands, ...

The naming rights to the home stadium of Major League Soccer’s Columbus Crew is set to change following the conclusion of the ...

Streamer U-Next has further strengthened its golf offering in Japan, acquiring exclusive rights to the Ladies Professional Golf Association (LPGA) Tour.

The Cadillac Formula 1 team has made two key commercial hires as it prepares to enter the motorsport championship for the start of the 2026 season.

China Mobile-owned Migu has added broadcast rights to the Asian Football Confederation (AFC) club and national team competitions to its rights portfolio in a four-year deal.

The Professional Fighters League (PFL) has continued to overhaul its senior leadership team, naming experienced US sports ...

Professional American football is returning to London for the first time in almost three decades, after US media executive ...

Cricket Australia (CA) has announced a new three-year sleeve sponsorship with Origin, its first partner from the energy ...