When establishing a brand identity, a key question media businesses face is whether their communications should be brand- or content-led. Should they be judged by what they stand for or what they ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

We all know why we need brands. We know the physical properties of the products we work with, the functional benefits that stem from these, and how they might be translated into communication ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Analyses the results of a global WARC survey of senior strategists.

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.