"I woke up in the middle of the night, got an idea," "Roundball Rock" composer John Tesh said. Illustration: Demetrius Robinson / The Athletic; Photos: Lyn Alweis / The Denver Post via Getty Images, ...

Sports broadcasts have advanced so much that they can no longer just go straight into the action. The mood for the broadcast and event is set by an introductory song that leads into the start of the ...

A new era begins for viewers of NBA hoops. The league made a monster 11-year, $76 billion media rights deal that puts national TV and streaming games on every night of the week. NBC, which aired NBA ...

When does NBA on NBC start? NBA on NBC is back beginning with the 2025-26 NBA season, kicking off Tuesday, Oct. 21, with a doubleheader. When does the 2025-26 NBA season start? The 2025-26 season, the ...

Last year, the NBA signed a new 11-year, $77-billion media rights deal that will make the league a lot richer and dramatically alter the tune-in habits of fans when the 2025-26 season tips off this ...

We've finally made it. The return of the NBA on NBC is finally here, and with it comes the revival of one of the most recognizable TV themes in history: "Roundball Rock." John Tesh stands next to a ...

The red light on John Tesh’s answering machine was blinking. With the press of a button, a cassette tape began to roll and a message that would go on to change his life started to play. That message ...

The league scores its best opening night audience in 15 years across the broadcast network and Peacock. By Rick Porter Television Business Editor The NBA’s ballyhooed return to NBC brought in a ...