E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...

The company is run by the husband of Noem’s chief DHS spokesperson and has personal and business ties to Noem and her aides.

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

DHS invoked the “emergency” at the border to skirt competitive bidding rules for the taxpayer-funded campaign.

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all.imageThe campaign is an innovative, non-invasive example of ...

The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

New books look at the January 6th Trial That Wasn’t and other failed prosecutions—and whether they might have changed history ...

The Ad Age Small Agency Awards are designed to recognize and celebrate smaller, independent advertising agencies that achieve ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

Houston artist Lizzo is being sued over a sample she used for a song circulated in viral video parodying American Eagle’s ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...