With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...

Kuo Zhang, president of Alibaba.com, the Chinese tech giant's cross-border arm, discusses the launch of "AI Mode" and new ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

A new wave of Los Angeles B2B startups is succeeding by building laser-focused products that solve ultra-specific, high-value ...