B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2026 B2B Return On Integration (ROI) Honors and B2B ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Four out of five B2B marketers feel that pressure to deliver results is higher than it was just two to three years ago.

With a renewed focus on finding the right solution, brand remains a key factor as the lines between B2B and B2C begin to blur ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

B2B brands love to talk up their customer experience. But the volume is often turned down in reality. New research shows that ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

Buyers are spoiled for choice and as a result, customer loyalty is in decline. In this environment, how do you reconnect with your B2B customers? In a fiercely competitive market, with so many ...