Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Let’s start by asking ourselves what "sales" means. If we say it’s converting a lead, we’re not wrong, but we’re skipping a key component — what they are getting out of the deal that motivated them to ...

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Once reliant on billboards and email campaigns, B2B marketing today ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Empathetic Sales Leadership Coach | Sales Training Guru | Transformational Speaker | Sales Process Whisperer | Guardian of Bold Ideas B2B sales can be tiring, from the time you start prospecting to ...

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic is far from over, and there is still a massive amount of economic pain and high unemployment, but in the world of ...

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only ...

Opinions expressed by Entrepreneur contributors are their own. With over five million U.S. hotel rooms, it’s not surprising that the hospitality industry is a lucrative target for many B2B salespeople ...

Vereigen Media, a leading U.S. based B2B content syndication agency and demand generation partner for B2B brands across the world, today announced its innovative move to redefine content syndication ...