According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...

PR does three things that most B2B companies dramatically undervalue, especially now in the age of AI: • First, it builds ...

Samsung Australia has made several key leadership appointments within its Integrated B2B division, marking the next stage of ...

With the global games industry looking forward to the next PG Connects, taking place in London on January 19th and 20th 2026, ...

Fine isn't fine. It never was. But in B2B especially, there's a creeping tendency towards conservatism and safety. Grey, ...

From operating in survival mode to finding flexibility, four B2B marketers discuss the ups and downs of going it alone.

In a B2B industry where marketers struggle with low-intent contact and outdated lead delivery while relying on third-party ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...

According to a recent Gartner report (August 2025), by 2030, over 75% of B2B buyers will prefer sales experiences that ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The report also notes that 95% of B2B marketers view in-person events as one of the most effective tactics for generating ...

After several uneven years, Expedia Group showed in its third quarter results that it is regaining its stride.