No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...
Kaplan, Robert S., and David Norton. "Why Does Business Need a Balanced Scorecard? Part I." Journal of Strategic Performance Measurement (February/March 1997): 5–11.
Interim Topeka city manager Dan Stanley thinks the addition of a “balanced scorecard” will help make the city government a winner in terms of budgeting. Stanley plans to use a tool called “Balanced ...
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