This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

The virtual reality (VR) market is projected to expand from US$ 43.58 billion in 2024 to approximately US$ 382.87 billion by ...

The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

3D digital avatars are changing the equation. With real-time animation tools and AI modeling, brands can create content that ...

THE ResponsiWOOL stream for wool from sheep mulesed with pain relief in the Australian Wool Sustainability Scheme is not ...

Virtual reality headsets have gotten increasingly popular over the past few years. Sony’s PlayStation VR and VR2, along with ...

Physician assistant students at Valparaiso University are getting to learn the human body with the help of mixed virtual ...

Valve has announced three new pieces of hardware for Steam: The console-like Steam Machine, a new virtual reality headset called Steam Frame, and a brand new version of the Steam Controller. They all ...

Tough times for watches are driving creative strategies and collaborations. Which brands are reaping the rewards?

Chulalongkorn University has developed ChulaVerse, a virtual world designed to promote lifelong and immersive learning. The platform comprises two parts: CV World, where users create avatars to ...

Food brands use blockchain tokenized loyalty to boost engagement, transparency, and customer ownership of rewards.

“In recent years, smart glasses have evolved from a futuristic novelty to an essential tool in a variety of industries,” said ...