This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

As virtual reality continues to rapidly mature as a platform for content including entertainment, education, communications and social interactions, it presents a new avenue for brands and marketers ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

The virtual reality (VR) market is projected to expand from US$ 43.58 billion in 2024 to approximately US$ 382.87 billion by ...

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the ...

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Legacy brands in India—some over a century old—are thriving today by embracing innovation. Technologies like Artificial Intelligence (AI), Generative AI, Augmented Reality (AR), Virtual Reality (VR) ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

Years ago, virtual reality was merely a sci-fi concept. Today, technology has blossomed to the point that virtual reality is now an actual reality. Virtual reality systems offer an immersive ...