In marketing data-driven, companies need to monitor different KPI to ensure the success of their strategies. Among the most relevant are the CTR, ROAS, cart abandonment rate, and conversion rate.

Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.

On the other hand, if you experience a holiday spike, focus on maintaining consistency and clarity. Automate and prep as much ...

Here's how AI can help uplift your experiential branding game and connect with customers on a deeper level to foster brand ...

With this guide, learn how a point-of-sale (POS) system can transform your business by increasing sales, maximizing results ...

You should focus on SEO techniques that deliver value through original data, niche-focused content and actionable insights ...

Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.

The first 90 days after launching a business can be a whirlwind of excitement, decisions, and uncertainty. You’ve taken the ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

According to Forrester’s State of B2B Events 2025 report, 68% of global marketing leaders say their event budgets are flat or ...