In marketing data-driven, companies need to monitor different KPI to ensure the success of their strategies. Among the most relevant are the CTR, ROAS, cart abandonment rate, and conversion rate.

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

The marketing FY plan work by linking planning to growth priorities, data to conversion visibility, and execution to campaign ...

Leaders from SeeMe Index and Getty Images explore AI in marketing and ethics during the AI Deciphered conference.

On the other hand, if you experience a holiday spike, focus on maintaining consistency and clarity. Automate and prep as much ...

Bendriouch, F.Z. (2025) Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example. Open Access Library Journal, 12, 1-17. doi: 10.4236/oalib.1114348 .

With this guide, learn how a point-of-sale (POS) system can transform your business by increasing sales, maximizing results ...

Upscaling your business is a risky decision, but you can minimize those risks with a sustainable business growth strategy.

Singapore, Singapore / / July 28, 2025 / Julian Goldie AI Success Lab Key Takeaways AI automation is projected to create 94% of new digital products and services within four years, changing how ...