Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

"Reunion" is a fictional account of the reunion between two elderly men, Baldev Mehra (Vishwa Mohan Badola) from India and Yusuf (Mysore Shrinivas Sathyu) from Pakistan, who were separated as children ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Google's investment is seen as a push to expand its infrastructure and data centre capacity in Europe's largest economy.

Advertisers report Google's AI Max for Search is underperforming, with costs up to 90% higher than traditional methods, ...

Google (GOOG) proposed changes to its advertising services to address antitrust concerns of the European Union approximately ...

The search giant becomes the biggest name yet to generate an ad entirely with its Veo 3 and other artificial-intelligence tools.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.

Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and ...

Brand suitability and setting up safeguards against trademark infringement are still concerns across the ad industry.