Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...

**Introduction:** The consumer industry is harnessing advanced eCommerce technologies to enhance shopping experiences and operational efficiency. Innovations such as personalized content presentation ...

Marketers have long questioned whether all their efforts across paid, owned and earned media eventually lead to sales. Companies such as Procter and Gamble want to be aware of that so as to compare ...

Essence is consolidating its non-advertising consultancy services by forming a standalone business, Essence Consulting, which will operate globally alongside—but separate from—its media agency parent.

In ecommerce, effective product data flows are crucial. This data, ranging from product descriptions to stock levels, inform business strategies. However, as the volume and complexity of data grows, ...

Following its spring acquisition of recommendations engine Avail, ecommerce personalization and shopping media company RichRelevance has acquired the assets of data analytics startup Precog, for an ...

Public web data is crucial for ecommerce businesses to track competitors, stay on top of consumer trends and make smarter, industry-specific decisions. With web scraping approaches tailored to their ...

During the height of the pandemic, consumer behaviour changed at an unprecedented rate, resulting in the consolidation of ten years' worth of e-commerce growth into just ninety days. Shoppers of all ...

MIAMI--(BUSINESS WIRE)--International fraud protection leader ClearSale (www.clear.sale) today released data from five countries that indicates the COVID-19 crisis has pushed more people to shop ...

NEW YORK--(BUSINESS WIRE)--First Data (NYSE: FDC), a global leader in commerce-enabling technology, today announced that it has entered into an agreement to acquire Acculynk, a leading Atlanta-based ...