The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

The global video industry is expected to reach $1 trillion in total annual advertising revenue by the end of the decade, according to new reports from Omdia released this week. The reports base the ...

While advertising will continue to be a strong and growing part of the global streaming marketplace, subscriptions will continue to dominate the business for years to come, according to global ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

Media inflation is expected to drive a 4.6% increase in global adspend in 2024 to $752.8 billion, according to Dentsu’s December Global Ad Spend Forecast. Digital is forecast to represent 58.8% of the ...

The Kellogg Center for Global Marketing Practice helps academic and marketing professionals work together to solve real problems with academic rigor and disseminate what is learned. GMP promotes ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

In the first ten months of 2025, Georgian wine has been presented at 29 international exhibitions and festivals, along with ...

PARSIPPANY, N.J.--(BUSINESS WIRE)-- Prudential Real Estate Investors has named Mark Chamieh managing director and co-head of global marketing and client services. Chamieh joins Lester Lockwood, a ...