Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. Google is introducing new advertising features on ...

Despite zero growth on Google's core advertising segment, the introduction of advanced AI capabilities like PaLM 2 has the potential to revolutionize the search experience and attract more advertisers ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

For years artificial intelligence has been subtly pulling strings in the background of Google ads, serving as the secret sauce behind many successful campaigns. But like a stagehand stepping into the ...

Alphabet experienced strong revenue growth during the pandemic but has started to normalize in the post-pandemic era. The total advertising business represents a significant portion of Alphabet's ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Manuel Vonau was Android Police's Google Editor until April 2024, with expertise in Android, Chrome, Pixels, and other Google products. For five years, he covered tech news and reviewed devices after ...

With the addition of Gemini Pro, Google has been advertising Bard a great deal more. The latest involves Harry Kane and subway ads. Google has partnered with Bayern Munich striker and English captain ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...