Analytics software is essential for any online business: it helps you understand ways to reach your audience and drive traffic to your site. Google Analytics is one of the easiest ways to do this, and ...

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Beginning July of 2023, ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

It’s time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I’m fairly sure ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to ...