Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Running a Google Ads campaign can be one of the smartest ways to grow your business online. When done right, it generates sales leads, drives qualified traffic to your website, boosts brand visibility ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

If you’ve Googled anything lately, you’ve probably noticed more AI-generated content, more ads and more anecdotal advice from sites like Reddit. It’s ge ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Google has begun testing ads inside its AI-powered Search mode and Gemini-powered experiences, signalling the next phase of how advertising could evolve in AI-driven interfaces ...

Advertisers report Google's AI Max for Search is underperforming, with costs up to 90% higher than traditional methods, ...