Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

Marketing professionals currently find themselves in a position where consumers and governments will no longer tolerate some of the tracking technologies and strategies that have historically been ...

Chrome users waiting for Google to kill third-party cookies now have to wait even longer. In a Tuesday news update, the company revealed that its plan to start blocking third-party cookies by default ...

Much has been said about how brands are under-prepared for the demise of the relatively simple technology that has been the bedrock upon which extraordinary growth in digital marketing has laid— the ...

Third-party cookies are going away: What advertisers, marketers and consumers should know Your email has been sent Cookies, third-party cookies, in particular, drive a lot of online ads, but their ...

While regular cookies for websites can be safely stored and used by the end user for a generally smoother browsing experience, there’s a constant debate regarding how intrusive some actually are, and ...

Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal. Google will block third-party cookies in Chrome for 1% of users starting in early 2024. This is ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as ...