Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

You have a lot of business ideas and most of them won’t work. But how do you know which will? Starting a business is a high-stakes venture. Nearly half of all businesses fail within five years, and ...

How do you come up with a business idea? Aspiring entrepreneurs often get stuck in the business idea phase — that is, they’re ...

Every entrepreneurial journey starts with an idea—the spark that could transform into your dream business. Sometimes it's the ...

In today’s fast-paced business world, organizations are constantly on the lookout for innovative ideas that can give them a competitive edge. Whether you’re an entrepreneur, an employee or a ...

Before going too far with time and money commitment, it is important to assess your business concept to be sure it is viable in terms of the expertise needed to run it, the costs involved and its ...