Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial. The best logos ...

A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer. If you have yet to do ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

After nearly two decades with one of the most iconic logos in tech, Yahoo is unveiling a new design. Just not quite yet. The company announced today that for each of the next 30 days it will be ...

The Porsche crest is one of the most recognizable logos in the world, but Porsche considered replacing it at one point—and the proposed alternatives were nothing like the original. Porsche has gone ...

Branding these days is big business - and most companies pay to have the best branding available if they can afford it. Done well and effectively, it can send all sorts of lovely subliminal messages ...

Arlington County has reopened community voting on a new logo, and this round features eight new designs. Voters can choose their top three from the expanded list of 10, which includes two finalists ...