Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

A key to business success is the ability to develop a niche in the marketplace, according to the Marketing [m.o.] website. To do so, you'll need to determine what makes your business unique and ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Opinions expressed by Entrepreneur contributors are their own. Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

What does your current strategy look like? What’s working? What needs to change? If, like many, you’re relying almost exclusively on paid advertising, what would happen if that channel ceased to work?

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Lucas Downey is the co-founder of MoneyFlows, and an Investopedia Academy instructor. Dedicated short bias is a hedge fund strategy that maintains a net short exposure to the market through a ...