When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

As QDOBA enters one of the most ambitious growth phases in its history—expanding nationally with more than 600 restaurants in ...

For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent ...

MUMBAI: The US sanctions on two of Russia’s largest crude oil producers--Rosneft and Lukoil--and the EU ban on refined ...

I don't know your name. I wish I did. But if your name happened to be Hannah, and I started this article off with "Hey Hannah," that probably wouldn't be the magic pixie dust that drew us together in ...

BILL Holdings’ core revenue growth held steady at 14% YoY, but net dollar retention and take rates have not reached bullish thresholds. Read BILL stock update.

Capillary Technologies IPO GMP has nosedived, but still signals 4% listing gains. The issue was booked 28% at the end of the ...

One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...

Operator: Greetings, and welcome to the Mastech Digital, Inc. Third Quarter 2025 Earnings Conference Call. [Operator ...

The company reported a net loss of $9.2 million, or $0.20 per diluted share, in Q3 2025, compared to a net loss of $6.8 ...