Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

X also says that brands should maintain authenticity in their messaging, in alignment with their target audience. And in line ...

The following is a news release from Teton Auto Group. IDAHO FALLS – Teton Auto Group is pleased to announce the appointment ...

Authentic Representation Drives Connection The influencer space has become where real representation thrives. Successful plus ...

Chaudhuri brings over 26 years of experience in brand strategy, integrated marketing, media investment and market research, ...

The J.C. Penney Company on Wednesday revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...