When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products ...

In today’s digital landscape, driving website traffic is only half the battle. The real success lies in turning those visitors into loyal, paying customers who ... Read more ...

Netflix finally has a robust line-up of original intellectual property and is bolstering its merchandising strategy to keep ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

Retail media has earned its reputation as one of the fastest‑growing and most resilient ad channels, and the next playground ...

Launching today, the guild will offer a hub for knowledge and opportunities, as well as organising talks and events ...

Traditional marketing methods are pretty much dead. Casting a wide net won’t make your customers notice your e-commerce ...