NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out. By Alex Weprin Senior Editor The NBA and its three media ...

NBCU is bringing a full-court press for its NBA ad inventory. Ahead of NBA tipoff in two weeks—which starts the first season of an 11-year deal between the league and NBCU—NBCUniversal is announcing ...

SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

Why is the NBA playing games without so many of its players? Why are they jeopardizing the health of teams rosters and personnel? Why have they allowed grotesque ads to be sewn onto hallowed uniforms?

The Philadelphia 76ers have become the first team in the four major U.S. sports to sell an ad on a jersey. The 76ers announced Monday morning that ticket company StubHub will have its logo on the team ...

10月9日，NBA中国和阿里云宣布达成多年合作，阿里云将正式成为NBA中国官方云计算与人工智能合作伙伴，基于通义千问大模型和云计算基础设施，为中国NBA球迷提供全新的观赛和互动体验。 这一合作由阿里巴巴集团主席、布鲁克林篮网队主席蔡崇信与NBA副主席兼 ...

Mavs meet Lakers tonight on ESPN, West stars take over Tuesday and a special premiere of the Thunder championship documentary. NBA.com Staff Abracadabra – Luka Magic is back. After Dončić shined in ...