For technology adopters looking for the next big thing, “agentic AI” is the future. At least, that’s what the marketing ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

An entrepreneur’s ability to tailor messages that achieve brand awareness, customer retention, and sales is a skill that must be mastered. In an era where digital touchpoints are abundant and diverse, ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...

In today’s digital age, earning passive income online has become more accessible than ever. With the right strategies, you ...

Among adolescents, exposure to digital alcohol marketing correlated with increased odds of recent alcohol use, binge drinking and susceptibility to drink, according to a systematic review published in ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

That research led the nonprofit organization to recommend a ban on sports betting advertising, particularly via push ...

In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.