This is a story about an omni-channel marketing campaign that was optimised in real time using data to deliver on its objectives. What is different about this story is that it didn’t come from a brand ...

Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Google Ads announced a new performance planner tool that identifies the best spend amounts for your campaigns to drive incremental conversions, they said. Performance Planner is a tool that lets you ...

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the ...

You can now also choose a specific time range you want to use for historical conversion rate. This means that you can now use a historical conversion rate that’s closer to what you expect for the date ...

Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the company announced Tuesday.

Google Ads performance planner is available under the Tools menu. A new Performance Planner is available in Google Ads. The tool is designed to help advertisers understand how to allocate a set ...

Google Ads Performance Planner, a planning tool that predicts the impact of campaigns on conversions and clicks, is based on billions of search queries and auction data updated every 24 hours. The ...