Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...

In business, as in life, we tend to think in opposites. One would not exist, without the other. Light or dark, high or low, ...

Any effective marketing strategy has a specific focus. The strategy must give the company direction in utilizing its available resources as effectively as possible for reaching the desired audience.

This study presents a taxonomy of business-level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, ...

As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...

Michael Porter literally wrote the book on business strategy and competition. Fortunately, that book was just his starting point. In a virtual fireside chat at University of Colorado Boulder’s Leeds ...

NEW DELHI: Micro economist Michael Porter can't fathom CEOs, who claim that today's pace is too fast for firms to have a long-term strategy. If you want to make a difference as a leader, you have got ...