The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. I’m reading an outstanding book on marketing, The Hawke ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.

Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away. Contributed by Robert van der Zwart, an EO Netherlands member, who is a coach, keynote ...

The University of Illinois Gies College of Business offers a wide variety of marketing courses. BADM 320: Principles of Marketing is the introductory marketing course for all business students at the ...