Walmart’s $40 holiday bundle is cheaper than last year’s, but an analysis shows the savings come from fewer and smaller items — not lower food prices ...

As you watch the World Cup, you are enthralled by the fantastic skill and thrilling events occurring on the field. However, those commercials grab your attention in between plays with their clever ...

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...

The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits, making excellent ...

Indeed, one broker, TBJ Super Yachts, reported that it takes, on average, 6 months to a year to secure a buyer for most new stock, due in large part to deficiencies in the marketing ecosystem. Forbes ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

UFC has signed a major promotional champion to save a huge fight on the UFC 316 main card. Fans were gutted to see Marlon Vera pull out of his main card appearance opposite Mario Bautista on the June ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

A well-rounded marketing strategy identifies a target audience, creates brand recognition, and helps your business continue to grow and acquire new customers. The seven Ps, also known as the marketing ...