Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...

UC Santa Barbara Gevirtz Graduate School of Education celebrates the start of fall quarter with the debut of What’s Brewing in Education & Applied Psychology, an evening in a local brewery to tap into ...

Psychological science is currently in conceptual disarray, characterized by unconnected mini-theories and isolated empirical findings. We lack a theory of the functional properties of the human mind ...