From tattoos to iPhone commercials, AT&T’s campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.

A growing array of sports advertisers have started to pressure networks to let them sponsor very granular elements of TV sports telecasts ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

The Worldwide Leader is telling its talent — almost all of it — to end any marketing connection to a suspicious app backed by ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

Sky announced on Saturday that it would cease activity on the social page which the broadcaster had dubbed its 'lil sis'.

This is peak marketing week in Singapore. The Grand Prix race may not be till Sunday night, but marketers’ budgetary tanks have long been filled, their media distribution engines have been primed, and ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

Lawmakers reviewed a bill that would ban in-game prop bets and remove sports betting ads during sports broadcasts.

All Soccer Scores’ was No. 1 on Apple App Store, and ‘LiveScore: Live Sports Scores’ was top-ranked on Google Play Store ...