Explore Caitlin Clark's massive marketing impact beyond the WNBA, influencing cross-sport markets and brand partnerships.

"We will defeat the radical left, which is obsessed with crushing the dreams of so many girls by allowing men to compete ...

Lawmakers reviewed a bill that would ban in-game prop bets and remove sports betting ads during sports broadcasts.

Two Michigan bills may tighten gambling ads: pre-approval, youth protections, helpline required, and steep penalties. See ...

From tattoos to iPhone commercials, AT&T’s campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

The Worldwide Leader is telling its talent — almost all of it — to end any marketing connection to a suspicious app backed by ...

Veteran marketing executive Dominic Curran has joined CAA to head international growth for the CAA Brand Consulting division.

A new poll by Sacred Heart University, WFSB, and CT Insider shows some gamblers are losing trust in the integrity of the game ...

The landscape-altering proposal for a 2.4 billion private capital infusion is dead (for now). Here's what it means for the ...

Fox Sports and The Clontarf Foundation put on the annual OzTag Challenge. B&T were on the ground to check it out.

What makes a great women’s sports city? The easy, oft-cited answer comes down to a single word: “Vibes.” It’s an overused ...