Sky announced on Saturday that it would cease activity on the social page which the broadcaster had dubbed its 'lil sis'.

A growing array of sports advertisers have started to pressure networks to let them sponsor very granular elements of TV sports telecasts ...

From tattoos to iPhone commercials, AT&T’s campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

The Worldwide Leader is telling its talent — almost all of it — to end any marketing connection to a suspicious app backed by ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...

All Soccer Scores’ was No. 1 on Apple App Store, and ‘LiveScore: Live Sports Scores’ was top-ranked on Google Play Store ...

Ally and the Charlotte Sports Foundation extend their partnership through 2028, continuing the women’s college basketball ...