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CIO vs. CMO: Who Owns What?

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who ...
Dr Cynthia Motsi of the Agricultural Research Council invited growers to participate in field trials of new tropical and ...
Former Harrods head of marketing Gerard Duran has joined Christian Dior Couture as client marketing director for Europe.
Macy's, Inc. is rated a Buy with shares modestly undervalued and a turnaround underway targeting upper-income shoppers. Read ...
Lay & Wheeler, one of the UK’s oldest fine wine merchants and part of the Coterie Holdings Group, is proud to announce a new ...
GameStop may have come up with just the solution to stand out from the competition. The venerable video game store says it will accept anything for trade on Dec. 6 . Well, almost anything. Does it ...
Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The ...
Tourism added Minister for Enterprise’s portfolio, with key plans to benefit 46,000 small and medium enterprises ...
Profitably scaling AI requires more than growth. Design monetization funnels, educate users and continuously adapt to balance ...
What began as a punitive measure to curb China’s economic ascent has instead become a powerful catalyst for the global ...
This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...
The global heavy duty trucks market is poised for robust growth over the next decade, expanding from an estimated USD 324.5 ...